For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted an expert Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to promote my business.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data in relation to my business, the details in my business that is certainly stored on all of these sites appears as being a top search result.
With enhanced online visibility, I find that more local customers began to visit my website, that is trying to promote my brand. My provider took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. In line with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content related to my business. I found that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed where backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google examine my links as spam. In addition, additionally they employed tactics like social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to improve results.
Social Networking Promotion: My company also used effective social media marketing optimization strategies to drive my target market to my website. They built my business profile on popular social network sites like Facebook, Twitter, Google and a lot more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search engine results from social media marketing sites (Facebook, Google , Twitter, and much more) these profiles are also assisting to drive more organic visitors to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media necessitates the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages inside the case of Google , and a lot more) in social media marketing sites. In my experience, centering on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to market your web based business.
Pay per Click advertising (paying money to search engines to display your internet site on top search results) is considered a strong method to promote web based business because of easy implementation, high Return (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilised inside my geo-targeted PPC.
The local Search engine optimization services provided by the SEO company help draw the attention more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services help to improve the exposure of any business in a particular geographical area. MOS SEO Services, a professional SEO company offers value-added Local Seo to optimize your internet site and enable you to receive quality website traffic.