Smoothie King, the world’s leading smoothie king, will encourage guests to “Rule The Day™” through new branding which provides on the company’s vision to be an important part of every fitness and health journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey which includes taken more than five-years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to back up healthy, active lifestyles. Included in the Clean BlendsTM initiative, Smoothie King’s menu includes more whole vegetables and fruits, no artificial colors, flavors or preservatives, and zero grams of added sugar in lots of smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. It also highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding demonstrates that we believe food is fuel for the mind and the entire body, which it should be as flavorful as it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient in our smoothies to assist our guests achieve their purpose, reach their set goals and truly rule each day.”
Included in the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made out of organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The https://www.smoothieking.com/menu is the ideal light meal to assist shape up for summer, with two full servings of fruit and veggies, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is available in any way locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for those smoothies, with information about Clean Blends™ as well as the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is actually a privately held, Dallas-based franchise company with 1,000 units worldwide. It absolutely was founded in 1973 by Steve Kuhnau, whose mission would be to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies Using A Purpose” mission through its Clean Blends Initiative that concentrates on more whole vegetables and fruit while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our own blends. The franchise is presently ranked No. 1 by Entrepreneur magazine inside the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also offers smoothie king hours including sports beverages, energy bars, vitamins, supplements and more.