Seo Costs can be greatly affected by answering some fundamental questions on your business and SEO plans, objectives, along with other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement SEO themselves:
1.What is the number one priority, objective, or goal that you would like to accomplish through your online marketing efforts?
Are attempting to establish your small business being an “authority site”?
Have you been seeking to create a community using social networking?
Are you currently seeking to generate more leads to fill your sales funnel?
Are you are hoping to draw in more customers to some retail or physical location?
What exactly is your required outcome for visitors to your web page?
Precisely what is your “business structure” for the internet marketing?
The responses to these questions will impact the internet marketing strategy, approach, or techniques which can be best suited.
2. The Major SECRET of Internet Millionaires and nearly all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals of the competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To be more specific – targeted visitors is exactly what matters most. Attracting targeted visitors essentially implies that the visitors to your website already are pre-qualified to the extent that you are currently presenting them with information which is aligned as to what they are looking for. This assumes, obviously, that the methods utilized to attract them are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you now – and how can you get more?
Which keywords do prospects use while they are searching online for the purpose you are offering?
Where can be your business currently ranked for all those terms in the major search engines?
How competitive are definitely the keywords that you are currently currently using to promote your business?
How viable could it be that you may be capable of rank for all those keywords soon?
4. Precisely what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page from the natural “organic” Search Results Position (often known as from the acronym: “SERP”) in response to your search for a particular keyword or keyword search term, OR that the advertiser has outbid all other advertisers to look in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search online before building a purchase.
72% of men and women use Google when performing online search.
98% of men and women select a business on “Page 1” when you make a “buying decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you may be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and directly to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for first time websites, to evaluate keywords, as well as “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search results….BUT…the need for the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business people or webmasters get frustrated making use of their online efforts, there is frequently a temptation to try and replace with lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting because it is to create “traffic” fast using this method, it needs to be understood that we now have very real risks related to it.
Anyone with a legitimate credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is actually a total waste of cash. Ask almost those who have tried it.
Obviously, Google and Yahoo are making literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy web marketers created internet marketing empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you wish to use paid advertising to get traffic, proceed carefully – and limit your spending before you verify the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.
6. Keyword Research – and How to “re-position” your company online (if necessary).
One of many smartest items you can do, and definitely among the first things you really should do, is to perform some basic niche research. Only by conducting detailed market and keyword research can you know the best way to proceed with your website marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and expense (and lost-opportunity costs) by seeking to advertise your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to acquire a sense about this all at no cost by using the Adwords Keyword Tool.
Start with entering a broad term that pertains to your business or niche. Then scan the results for your keywords you are currently using.
Then evaluate the competition, both in terms of AdWords and also in the major search engines itself. If the first page of natural SERP results is covered with major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.
On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and should they be not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and possibly even easy).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Information for Lead Generation
The most crucial missing element from most business websites may be considered a “lead capture form”. It’s hard to think that with literally vast amounts of websites published, a lot of websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms happen to be available for about 10 years. And just about everyone has grown familiar with utilizing them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address right into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, for the way it really is implemented).
Lead capture forms are typically integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are attempting to develop any kind of economic intelligence regarding your visitors, and attempting to determine a follow-up rapport together, it is essential to incorporate lead capture forms in your website.
At most basic level, starting a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and How Social Networking Can be Leveraged to Facilitate SEO as well as Grow Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to understand the potential of Web 2. and Social Networking, in terms of the way that they can enable you to grow your business is this: Ensure It Is Simple For People to Learn About You and also Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore that they are preconfigured (generally) to allow for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that the way Google (and other leading search engine listings) rank their search engine results is basically according to the other people think. It follows that the many people who link to your website, the better Google will consider jmkuiz site to become an “authority site”, or at a minimum a meaningful site, within a particular niche, or for certain keyword terms.
The easiest, cheapest, and just about the most effective things that you can do to enhance your seo would be to incorporate a blog in your website (or make it your site), and to create meaningful and relevant content regularly (e.g. 4 times per week or more).