Google’s AdWords product is, on the one hand, the simplest solution for direct marketing and yet on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a potential customer might put into a Search Engine to find a supplier is not hard. Let’s take an illustration. Say the possible client wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think of the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in London seeking to attract business from this potential client what do we believe he would search for?
Well we might approach it from your point of view of as being a Tyre Depot. Therefore we might choose to add “London Tyre Depots” as being a keyword inside our Adwords Campaign. Immediately you can view the dilemma. The possible customer and also the potential supplier think of things in different ways. As long as this happens the two parties will never connect with one another!
Essential Market And Keyword Research – To Match Buyers & Suppliers – From your example above you can notice that a fairly easy mistake for an AdWords advertiser to make is to think of what their company is rather than what their potential prospects actually want. Now if an advertiser attempts to create and manage a Adwords Campaign themselves I wonder how many times this mistake is made? In most cases an average Small Business might attempt to try AdWords Management themselves in the belief that it can’t be that difficult and they also can save themselves some funds by not outsourcing it to some professional ppc management company.
Well should they make the mistake above they are going to probably miss lots of potential enquiries. Worse than they may, choose keywords that do get searched, create adverts who do get clicked on nevertheless produce little in the form of useful enquiries. This of course leads to advertiser frustration and unnecessary expense. The real key does proper niche research. Don’t fall in to the trap of believing just since you know your small business from the to Z that you simply know how your customers will think and look for on the Internet. As you might become the supplier in the solution the consumer is more concerned with the problem. Often the customers may not even know just what the solution is, nevertheless they certainly know what problem they want to solve.
AdWords Management Tools – Doing proper market and keyword research prior to launching an AdWords Campaign is essential. There is an absolute plethora of tools accessible to assist with this and we is going to be reviewing these in a separate article. However the beauty of Digital Marketing is the fact that using the right tools you can find out probably more than you ever wish to know about your potential customer’s search habits. Can you imagine years back knowing which pages of a newspaper were read by each consumer?
Learning how long they spent of each and every page, which pages they didn’t visit, what their interests were, when they purchased via a coupon etc. It might have seemed impossible in days gone by but now with the digital age most of it is possible with assorted analytical tools. Within Adwords for example you can now get to know the actual keyword search terms which were utilized to find your site. If you take time to study these you can learn a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in such a way so as to record which in the search phrases generate actions like; a sale, downloading a study or completing jmegga enquiry form. Here is where marketers and advertisers see common ground in understanding what produces results.
Conclusion – o, in answer to the question posed is AdWords Management easy or not? You will find really two answers. If you want to run the potential risk of inefficient and costly “Get It Done On Your Own” advertising it can be simple. However, to help make proper utilization of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is really a job for professionals.
AdWords Management is really as simple or as complex as you would like to really make it. For most businesses that don’t have dedicated personnel to undertake these tasks it is therefore undeniably the case which they should outsource this type of work to professionals. As someone said “a bit knowledge is actually a dangerous thing”