Every AdWords advertiser is usually looking for a approach to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. A lot of people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big problems are leading to penalties from Google. That’s right; you’re being punished by Google. Below are the primary reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must understand that Google is completely enthusiastic about “Relevancy”. In PPC management Relevancy is the key to either succeeding in AdWords or failing miserably. Google is all about returning relevant search engine results for their users. What exactly does Google look out for in your AdWords campaigns? Google looks to find out if your ad along with your site are 100% highly relevant to the keyword that was searched on. Google likes to view the keyword appearing in your ad a few times and appearing several times throughout your landing page. Like that Google know that it’s providing the searcher with relevant results. In case your campaign is not really set up like this then this is exactly why your bid charges are increasing everyday. Google has deemed your campaign with “% Relevancy”.
You Must Make Your Campaigns Have Relevancy
You may ask, “Well how how is it possible to me to write a particular ad for each keyword making my landing page highly relevant to my entire keyword list?” That’s where the skill of professional PPC management will come in. You MUST make your ads along with your landing page be highly relevant to the keyword searched on. Here is the key for you to get lower click costs! Should you don’t possess the time or the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.
You Need To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns that have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects all of the keywords to become sorted and organized into very closely knit adgroups with all of the keywords inside an adgroup being relevant to each other. Google hates campaigns which have tons of keywords in the same adgroup and absolutely detests when the keywords have little to do with the other person. In PPC management I’ve found which i get much better results should i take my clients keywords and set each keyword into an adgroup by itself. Organizing your
campaign correctly is a large part of getting great click costs in Google.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can possess a dramatic effect on click costs. If you believe about how exactly Google determines ad cost you’ll start to realize how important Split testing actually is. Split testing allows you to find which ads are higher performing and obviously the greater performing ads obtain the most clicks. Should your ad is 1) Perfectly Relevant and two) Features a great Click-Through-Rate because of this your ad will have an increased Quality Score. Quality score helps determine your ad rank as well as your cost per click.
I know it sound very confusing, but Split Testing in combination with the techniques I mentioned previously is extremely powerful. In the event you don’t understand most of these approaches to lessen your click costs, then it’s ijswdu you decide whether you’re likely to figure out how to apply most of these strategies yourself or whether you’re going to let a PPC Expert do each of the heavy lifting for you personally. AdWords is actually a complicated game but when managed correctly can become a very profitable source of income and leads for your business.