What’s the fastest way to attract more new patients to your practice? Every practice owner wants the basic answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
* Will they measure success with regards to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Are they transparent or do they really hide fees?
* Do they manage your marketing for you personally?
* See below for your particulars on each.
1. Do they measure success with regards to new patient leads?
In the event you own a practice, the goal of medical marketing would be to do just one thing, which is to acquire more new patients calling and or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of these things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. A few will even have you put special coding on your website throwing off your current marketing metrics. Instead choose a marketing firm that utilizes call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales tactic to sell services people would want to dump in a month or two that keeps you investing in 6-twelve months for something that does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. This way, they’ll must continue to earn your company each month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you need to know is the fact that none of these work and something is even illegal. There is zero proof that using these marketing tools will attract just one new patient. However, there is lots of evidence these are just approaches to charge your practice for services that do nothing.
Geo-fence display pushes text messaging out to prospects driving by your practice. Which is not only annoying, and in case it worked would mess with the scheduling. In reality, it doesn’t generate leads. Smart idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then speak to a few clients who’ve used it.
4. Could they be transparent or will they hide fees?
In terms of price you’d like to know what you’re spending money on, right? Yet a typical ripoff strategy in the market would be to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information about how much of that cash is going to actual AdWords spend versus into their pockets.
The only real transparent way to charge for medical PPC is always to charge a monthly management fee then have you ever pay the AdWords spend right on your bank card. This way you know exactly how much you are paying the marketing firm to control your medical PPC and how much went to Google’s AdWords.
5. Will they manage your marketing for you personally?
There are tons of low-cost online marketing services out there that give you use of software so that you can manage your marketing yourself. For instance, you will find a handful of companies that sell online review software, and almost none that train your team how to use it and be sure it’s working for you.
Getting access to powerful internet marketing tools is excellent, in principle, for those who have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you have work helping patients, these are generally just a big total waste and funds.
Make sure to check that this marketing firm does the work, so you can concentrate on what you do best which can be helping patients. What’s the easiest method to attract new patients? Make sure for each dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s that simple. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other things which does nothing for your medical practice.