Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the true secret ingredients for any story in an promptly scannable and digestible fashion. The SM release has been successful because it capitalizes on 3 converging trends:
1. The emerging use of multi-media content because of increasing bandwidth and simplicity of content creation.
2. The increasing focus on seo of media releases. All things considered, isn’t Google merely the world’s most effective reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches per day. The pitchengine reviews on zpr enables them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Up To Now. The hang-up with social media releases continues to be actually getting them built. Most PR folks are not Web programmers, and the very nature of the things creates a social media release useful (tags, links, multi-media) causes it to be tricky to complete if your concept of advanced is inserting a footer in Microsoft Word.
Historically, the most effective social networking releases have essentially been customized landing pages, like this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you do have a Jim Beam budget and a Web programmer hanging around, making a killer SM release has been tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) making it easier. (note, I prefer PRXBuilder’s SimpleSMPR about this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine has gone out to change all that. Their slick, exceptionally easy online social media release creation engine is by far the very best I’ve seen. Literally, basically if i spent the time to clarify exactly what a “tag” was to my 9 year-old, she can make a release (it could more likely be about ice skating or the dresses on The Titanic). Click some control and you have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for helping you to create torgi.gov.ru, PitchEngine lets you easily distribute it too, by typing in whom you want to send it to (via email, Twitter, FriendFeed, Facebook). All releases created inside the system automatically appear in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
All This, And It’s Free – Right now, PitchEngine is 100% free, which is needless to say a ridiculously good deal. I suspect they’ll be seeing a Freemium model at some time, with advanced features costing a few bucks occasionally. For all PR firms and client-side PR 2. and social media marketing managers, PitchEngine will be the new social media marketing release champion, as well as an indispensable tool in the new media arsenal. Give it a look.
PitchEngine is really a Saas-based tool for social networking press announcements. In accordance with their website, within the era of multimedia rich websites, text just isn’t enough. Word docs can only do so much and email attachments are pretty clunky.
Today, you require quick, engaging content and PitchEngine makes it simple to create. Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for your modern communicator.
How will it help my business? The existing means for companies to speak ended up being to write a regular (read: boring) press release, throw it out on the newswire, and hope the tale gets picked up. But PitchEngine is your small business tool (that big businesses use too) that changes this game.
Whether you’re announcing a whole new service or product, have a fun promotion, have created an awesome video, or perhaps get some noteworthy news, PitchEngine allows you to create fun, engaging social networking press announcements. You can contribute pictures, videos, thumbnails related links, tags, and all things are shareable on Facebook, Twitter, and much more. Check out this example bnxwkp a faux fur boot cover company who had their product included in the Golden Globe VIP Gift Bags.
Any social media marketing press releases you publish will never only help bring awareness to your small business, it will help create juicy inbound links to your site, which is ideal for Search Engine Optimisation (SEO) and increasing overall traffic!
Just how much will it cost? The best part is the fact PitchEngine is your small business tool that’s priced for affordability. You can actually create unlimited homepage profile by zpr for free, however they is definitely not published on PitchEngine.com.